Keyword Research
One of the most troublesome parts of getting backlinks by creating content is deciding which keywords to use. I use Google's get keyword ideas tool in the adwords section of their site to make a list of keywords. First I type in the keyword I think best fits my subject. Then I have Google show me related ones. To choose the best ones I look at how much traffic each word receives. If it gets more than one hundred hits a month than take that word and Google search it with "quotation" marks around it. If the word has less then 10,000 results I put those off to the side to for later. To check for competition I Google search each word without the quotes and check the page rank of each of the top ten sites. I do this by using this Fire Fox add on for page rank. Or this SEO extension for Google Chrome. Pick out 10 to 20 of these words and make a list.Long-tail Keywords
Use the same techniques as above but look for keywords of 4 or more words. These are easier to rank in as there isn't as much competition. This keyword idea tool will help find long-tail keywords. They can get you more targeted visitors. Customers that have already done their research are more likely to use a long-tail keyword while searching. When they're just doing research they'll type in a generic 2 or 3 word search.
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