Building Backlinks
Backlinks are the most powerful metric search engines use to rank a site. The more links you have on other sites pointing back to your site the more popular your site appears to the search engines. For these to be quality backlinks they need to be coming from sites related to your sites niche. The search engine rank of the sites your links are on also helps. To have the best backlinks you'll need to find websites that are similar to yours and ask them to post a link back to yours. This is a time consuming process. Many sites won't want to add your link. Another way is to find other blogs or forums that are related to your niche. Find comments where a person is asking a question and answer it. Quora is a site that people ask and answer questions. Make sure you provide an answer that provides value. Then add your link for more information. This is also quite time consuming.If you were to Google "auto backlink builder" you'll find several sites offering free backlinks. These aren't good to use as it will hurt your search engine ranking. The backlinks will be from sites with little content that doesn't have anything to do with your site. Also you don't want to get too many links at once. Search engines look for natural link building patterns.
With the latest Google update backlinks don't carry quite as much weight as they used to. They still are important. By focusing on creating relevant content and having relevant websites linking to it is still an important part of a good seo strategy. Using social media to drive traffic to your website is an alternative to building backlinks. The backlinks from social media are nofollow. This means that search engine bots won't follow the link back to your site. Dofollow backlinks are the ones that add rank to your site.
Some will say that manual backlink creation is the only effective way. I disagree. Manual is a good way to start but using an automated system will greatly reduce the time spent building backlinks. I begin by creating content like blog posts, articles and web 2.0 properties. Each with one or two backlinks to my main site. Deep links work well to gain rank for individual pages in your site. It's better to have links to several pages, not just the home page. After I have a fare amount of content linking to my site I then use Backlink Beast to generate backlinks. It is a great piece of software to use to build your site's authority. It is a site that automatically builds backlinks. Sites like Hub Pages are easy to get higher page rank and to show up on the first page of Google. All you need is backlinks to these sites.
Using Traffic Ivy you write the content and set it up so other people post it on their blogs or social media accounts. This will get you traffic from other blogs. I have seen great results from using this program. It is a simple and automated way to increase page rank and traffic to your site or blog.