Friday, March 26, 2010

Internal linking

Google rewards sites with authority and links that relate to each other. Sites like Wikipedia dominate the search engines because they have both of these. Wikipedia has anchor text linking to other of their pages of related topics. For example if you searched "seo" on the page for search engine optimization you will see many hyper linked words relating to your search such as web site, blog, search engines,search engine marketing. Each of these leads to other pages on Wikipedia. This is internal linking and it is why Wikipedia ranks so high in search engines.

When Google and other search engines send their bots to index your site for new content they read your site map and update their databases. Your hyper links leave a trail throughout your site or blog and search engines will give you a higher rank. The hyper links also tells the search engine what your blog or site is about. The same with bolding, underlining, italicizing your keywords.

Make sure it is well written and not overly stuffed with keywords as you'll get penalized by the search engines. If it flows and reads well people will stay and read longer and this will tell the search engines that you have a quality site.

When writing posts find all of the keywords. Bold them so you can find them easily. Use these to make future posts then link to the new posts from them. This will help you come up with ideas for posts. If one of your keywords fits a previous post then link to that. This will take a long time but if you post a few times a week by the end of a year you could have hundreds of internal links and posts.

It can be difficult to track hundreds of links so you'll want to install a plug in that allows you to search keywords and link them to related posts automatically. They can also give you a site map which will make it easier to navigate.

Thursday, March 25, 2010

Get Backlinks from RSS Feeds

To get backlinks from RSS feeds combine your website feeds, article feeds, web 2.0 feeds, profile feeds to one giant RSS feed and submit it to top 20 RSS feeds directories. You'll want to add link juice to the sites the RSS feeds originate from by adding backlinks to them. Here is a list of rss directories to submit to. RSS feeds are a good way to get organic backlinks. These are backlinks that other people create to your site. These are better because they are natural and search engines can tell that they are. If all of your links come from the same IP address search engines won't give them as much weight. Also if you get a bunch all at once they might penalize your site rank.

Tuesday, March 2, 2010

Keywords: How to Find Them

One of the most troublesome parts of getting backlinks by creating content is deciding which keywords to use. I use Google's get keyword ideas tool in the adwords section of their site to make a list of keywords. First I type in the keyword I think best fits my subject. Then I have Google show me related ones. To choose the best ones I look at how much traffic each word receives. If it gets more than one hundred hits a month than take that word and Google search it with "quotation" marks around it. If the word has less then 10,000 results I put those off to the side to check. To check for competition I Google search each word without the quotes and check the page rank of each of the top ten sites. I do this by using this Fire Fox add on for page rank. Pick out 10 to 20 of these words and make a list.

Check this site out to get your website some serious link juice. It will automatically submit your links to dofollow sites. It uses content that you create to post to blogs and make articles. It has gotten me loads of traffic and increased my search engine rank for several of my sites.