Friday, March 26, 2010

Internal linking

Google rewards sites with authority and links that relate to each other. Sites like Wikipedia dominate the search engines because they have both of these. Wikipedia has anchor text linking to other of their pages of related topics. For example if you searched "seo" on the page for search engine optimization you will see many hyper linked words relating to your search such as web site, blog, search engines,search engine marketing. Each of these leads to other pages on Wikipedia. This is internal linking and it is why Wikipedia ranks so high in search engines.

When Google and other search engines send their bots to index your site for new content they read your site map and update their databases. Your hyper links leave a trail throughout your site or blog and search engines will give you a higher rank. The hyper links also tells the search engine what your blog or site is about. The same with bolding, underlining, italicizing your keywords.

Make sure it is well written and not overly stuffed with keywords as you'll get penalized by the search engines. If it flows and reads well people will stay and read longer and this will tell the search engines that you have a quality site.

When writing posts find all of the keywords. Bold them so you can find them easily. Use these to make future posts then link to the new posts from them. This will help you come up with ideas for posts. If one of your keywords fits a previous post then link to that. This will take a long time but if you post a few times a week by the end of a year you could have hundreds of internal links and posts.

It can be difficult to track hundreds of links so you'll want to install a plug in that allows you to search keywords and link them to related posts automatically. They can also give you a site map which will make it easier to navigate.

10 comments:

bhronies said...

This linking structure (once again, according to my understanding of the math) focuses more page rank at the subtopic main page level (and not nearly as much gets transferred on up to the website home page). I was assuming that this would help the ranking of the subtopic main pages (at least to some degree).

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Scot said...

Since they are all linking inside the same site they help each others page rank to increase which in turn helps the site as a whole.

Niaz said...

Creative internal link structure have a really solid effect in the on-page optimization of the website.
- J.
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Sunny Gulati said...

Hello, you have talked about the plugin for internal linking, can you pls provide me a link of that addon?

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Scot said...

Here is a link for a word press plug in to help with internal linking.

sunny gulati said...

Thanks for the link... :)

prakash said...

Thank you very much to share this information. It is very useful and informative.

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Shans said...

Internal links are considered important in SEO terms, as they are often spidered and displayed by Google.

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nick said...

Great stuff.....

I like it...

just one addition.... create blog and enter your blog to some directory like

http://digg.com or

http://www.101blogs.com

if you have not already done that. many people will be able to find your blogs.

keep posting.....

Thanks
Nikki

Zita said...

Being friendly with Search engine is most important factor here to increase the sales to ecommerce websites.. Internal linking is the one method for being friendly with SEO. Thanks for sharing the information with us. Ecommerce website developer